IT Analyst Firm, Tier-1 Research, Article Regarding Intermedia
Intermedia makes Exchange 2010 available to channel, adds new partners
Intermedia has extended the hosted Exchange 2010 service to its reseller channel. With Intermedia early to the market with 2010, its resellers will get a nice head start on the competition, enabling them to capture customers that have been waiting for Exchange 2010 and are either ready to adopt hosted Exchange now that the new version is out or make the upgrade. With another iteration of Exchange on the market, Intermedia is set to capitalize on a wider market opportunity.
Intermedia’s reach into the market includes a disclosed 4,000 reseller partners ranging from newest partner Ingram Micro to much smaller IT shops, service providers and hosters. The company recently secured partners in the emerging Latin American market, adding Columbia’s Solosoft, a systems integrator, and Venezuela’s Soto Networks, a managed services provider. Soto Networks signed on a 1,000-seat account shortly after becoming a partner.
Intermedia’s Exchange 2010 business comes with a data protection guarantee powered by its own proprietary technology, DataEcho. With DataEcho, customer data is replicated in real time within the datacenter that the customer is hosted in, while also being replicated over the network to another datacenter in a separate geographical location (Intermedia has four datacenters across California and New York). With the data protection, Intermedia is able to deliver disaster recovery services to customers and make for a nice marketing angle that can and should be monetized.
Intermedia continues to push forward in the hosted Exchange market, which has been under pressure through this recession as businesses cut back employees and freeze hiring with the implications this has for mailboxes. However, the hosted Exchange (and hosted email) sector as a whole has performed admirably as organizations continue to see the logic in moving on-premise Exchange servers into third-party datacenters. It makes too much sense from a cost, performance and efficiency perspective, while allowing customers to easily and affordably consume value-added services like archiving, security and disaster recovery. These facts have helped offset customer churn created by the economic environment and kept growth moving in a positive direction.