7 Habits of Highly Successful MSPs: From the Partner Summit

Keynote speaker, Joe Panettieri, editorial director of Nine Lives Media Inc.’s MSPmentor.net and TheVARguy.com, took the stage at Intermedia’s second annual Partner Summit to discuss the Seven Habits of Highly Successful MSPs…

First the good news: The market for managed services continues to grow, as more busi­nesses entrust non-core operations to exter­nal specialists. AMI-Partners says small and medium business­es will triple their spending on remote managed IT services over the next five years. And nearly 70% of the best MSPs now offer software as a service (SaaS) solutions involving email, collaboration and recurring revenue opportunities, according to the annual MSPmentor 100 survey results. The potential for growth, however, attracts more and more players to the market. Numerous resellers are recasting themselves as managed services pro­viders (MSPs). The competitive landscape ranges from one-person shops to $1 billion-plus companies. And therein lies the bad news: an aspiring MSP has quite a crowd to rise above. To succeed, an MSP must establish a brand, differentiate its services, woo skeptical customers, evaluate business partners, and manage profitable deals…

Habit 1: Get Team Buy-In

Habit 2: Measure Everything

Habit 3: Build Your Brand

Habit 4: Raise Your Prices

Habit 5: Market and Sell to CXOs

Habit 6: Go Vertical

Habit 7: Catch the Next MSP Wave

Stay tuned for more detailed blogs on the 7 Habits of Highly Successful MSPs including exerts from an article by the same name.

About The Intermedia Team

Intermedia's Office in the Cloud™ delivers essential IT services for SMBs and the partners who serve them — including hosted Exchange, Hosted PBX, SecuriSync file sync and share, security, mobility and more.