How our new partner program enhancements address CompTIA’s channel pain points

When CompTIA issued their 3rd Annual State of the Channel Study last year, we read it closely. And we took careful notice of the reasons industry vendors gave for leaving a provider’s partner program.

comptia state of the channel conflict

If you’ve seen our recent Partner Pledge video, you understand how committed Intermedia is to the channel. But our commitment goes beyond mere words. When we were crafting our enhancements to our partner program, we made sure to strengthen our program across EACH of the industry-wide pain points identified by CompTIA—including channel conflict.

Take a closer look to see how we compare.

CompTIA pain point

Intermedia’s solution

Channel conflict
77% of channel firms reported at least one lost deal due to channel conflict. 41% lost 5 deals or more.
  • Intermedia instituted a company-wide “no-compete” pledge backed by more stringent policies
  • Building a deal registration system
Cost of membership
  • Intermedia has no minimums, fees or commitments
Low margins
  • Advisor commissions increased for the 2nd time since March
  • Intermedia now enables Advisors to achieve 33% margins across the first year for data and voice services
  • Private label partners have full flexibility to bundle their services with Intermedia’s. By bundling in their own support, onboarding and administrative services, partners typically reach margins of 40-60% or higher.
Insufficient pre- and post-sales support
  • Industry leading sales assistance
  • Free white-glove onboarding assistance and proprietary tools from our Cloud Concierge™ team (partners can still bill for these services)
  • 24/7 technical support with hold times of less than 60 seconds
  • Expanded Not-for-Resale program
  • Creating a lead exchange program
Lack of marketing support
  • Premium marketing tools, resources and sales kits to help partners drive demand—all easily accessible from its partner sales portal
  • Fully brandable assets for private label partners
  • Unveiling its first content marketing campaign-in-a-box
Constantly changing requirements/benefits
  • Intermedia does not have any requirements for being a partner
  • Intermedia continues to announce new and improved partner program benefits

To learn more about how we’re empowering the business cloud for our partners, visit our partner program page or contact our sales team at (888) 299-2522. For the latest channel news, follow us on Twitter at @Sell_Intermedia.

About Kirsten Barta

Kirsten Barta is Sr Marketing Communications Manager at Intermedia