Partners: Cloud industry highlights from 2016 and challenges in the new year

Amro Gebreel recently wrote a great piece in MicroScope that asks leaders in the UK channel for their thoughts on 2016. Check it out to see what luminaries like Michael Collins and Kevin Sparks of Dell EMC, Paul Clarke of 3CX, and others have to say about what made big impressions on them this past year.

Of course, we have to highlight the contribution of our very own SVP of Worldwide Sales, Eric Martorano. Eric discusses the transformation he’s seen in the UK channel as many VARs move to the MSP model as a way of expanding their business opportunities. Eric also voices concern over growing security threats like ransomware. 

Security threats were on the minds of several of the interviewees including Roy Duckels of Positive Technologies and Eleri Gibbon of Alert Logic.

Several panelists also discussed the changing channel landscape when it comes to selling and supporting cloud services. Eric gave his thoughts on VARs becoming MSPs, and Richard Lockey of Crayon brought up events like Brexit and the opportunities and challenges they bring to the channel. 

Hubert Da Costa of Cradlepoint, Michael Hack of Ipswitch and Kevin Sparks of Dell EMC brought up several major cloud technology shifts that they saw in 2016 and how those will impact that channel going forward.

Get the full story by reading Amro Gebreel’s article here. While MicroScope’s story does focus specifically on the UK channel landscape, I think the comments by the interviewees can be taken as relevant to the global channel at large.

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