Partners, Accelerate Cloud Profitability with Intermedia

Digital transformation continues to reshape our industry, redefining how value is created for customers. This change is manifesting in the rapid evolution of technologies, a proliferation of solutions and vendors, price declines, and a massive drive to the cloud.

According to IDC, by the end of this year, two-thirds of the CEOs of Global 2000 companies will have digital transformation at the center of their corporate strategy. Companies of all sizes are in search of new ways of managing communication, collaboration, data, security, and compliance. As businesses make the move from on-prem to the cloud, partners have a choice to make – differentiate and add value to these customers transforming their business model, or get left behind.

Empowering profitability. Expanding possibilities.

Intermedia is an empowerment company. We deliver secure, reliable, highly supported and tightly integrated cloud business applications that channel partners can tailor to their customers’ needs. With the option to sell under their brand or ours, partners can offer our broad suite of data and voice services, while maintaining control over billing, pricing and other elements of their customer relationships. Furthermore, Intermedia provides partners with the marketing support to drive demand and generate leads, sales support to help close the deal, onboarding support for a seamless transition and award-winning technical support. By helping manage these complexities and supporting partners throughout the entire customer lifecycle, partners can more easily build a profitable cloud-based business.

Increasing margins with enhanced add-ons

One way that Intermedia puts complete support to work for partners is with Microsoft® Office 365®. While most partners sell Office 365, the margins aren’t very lucrative. In fact, 70 percent of MSPs report feeling pressure to make money with Office 365. As a result, partners are turning to value-added services as a way to increase their profitability. Not only does it help them increase Office 365 margins, it also provides an opportunity to charge for additional professional services. This explains why 73 percent of partners selling Office 365 feel that incorporating add-ons has increased their profitability. Intermedia enables this for Office 365 by offering the ability to deliver integrated add-on solutions in the categories of unified communications, backup, email continuity, compliance and security services, and in their own name.

Find out more about our partner program and how you can increase your margins on Office 365

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About Eric Roach

Eric is Intermedia’s Global Vice President of Field Channel Sales and Distribution