Welcome, Jim Kruger, Intermedia’s new CMO
Highly respected marketing and product executive, Jim Kruger, named Intermedia CMO
I’m so excited to announce that Jim Kruger is joining Intermedia as our new Chief Marketing Officer, effective May 15, 2017. Jim comes to Intermedia from Polycom Inc., a leader in Unified Communications and Collaboration, where he most recently served as Chief Marketing Officer and Executive Vice President, overseeing all facets of global marketing.
When I asked our CEO, Michael Gold, about the decision to bring Jim to Intermedia and about his role, he had this to say:
“Jim’s experience is perfectly aligned with our approach. He is a smart, analytical, creative, and impactful leader with experience marketing to, and through, the channel. He has an extremely successful track record with both large enterprises and SMBs, across a wide range of vertical industries. In addition, he has scaled a Unified Communications business and, like Intermedia, works closely with Microsoft® as a preferred Office 365® partner. Jim’s broad and extensive knowledge will be a tremendous asset to the company and instrumental in continuously driving our brand and presence in the industry.”
Kruger brings a wealth of marketing experience to Intermedia
Jim has spent the past 16 years with Polycom, where he held various product and marketing leadership roles of increasing responsibility. Here are just a few examples of his successes there:
- While serving in a product marketing and management role for Polycom’s Voice division, Jim led the largest and most successful solution launch in the company’s history. Polycom’s Voice product line continues to be the company’s fastest growing business today.
- He was instrumental in the success of Polycom’s 2011 rebranding, resulting in the strong name recognition that the company has achieved.
- In his most recent role as CMO, Jim led all aspects of Polycom’s marketing, including product, services, brand, field and internal/external communications, managing an annual budget of $60 million and a team of 160 global marketing professionals.
I got a chance to speak with Jim about his decision to come to Intermedia. Here’s how he sees the opportunity:
“I am really excited to join Mike and an incredibly impressive Intermedia team. At Polycom, we partnered with Intermedia, so I have had a front row seat to see how they run the business, and how much customers and partners love working with them. Intermedia has built a thriving, differentiated cloud business with a robust and compelling product suite, an award-winning support organization, and a stellar reputation in the channel. With the support of Madison Dearborn Partners, the company’s existing growth mindset, and the huge opportunity the cloud presents, Intermedia is positioned extremely well to accelerate its growth and profit trajectory. I believe strongly in the vision and the opportunity ahead, and I look forward to being part of this journey.”
We’re very excited to have Jim aboard the team. His talent and experience are going to help us take Intermedia to even greater heights in 2017 and beyond.
Welcome to Intermedia, Jim!