Eric Martorano Talks Office 365 and Partner Profitability
Microsoft® Office 365®. Customers demand it, and partners like to sell it because of the productivity benefits it delivers. And while any partner will tell you that Office 365 is a key product in managed services, they’ll also tell you that determining how to make money selling it is a huge challenge.
If anyone knows this situation, it’s Eric Martorano, Intermedia’s head of global sales. Prior to coming to Intermedia last year, Eric spent over 8 years at Microsoft, where he led their partner community and established an innate understanding of the Microsoft ecosystem.
Eric recently shared with the publication Channel Partners what he passionately believes to be the solution to Office 365 channel profitability and market differentiation:
My advice? Incorporate value-added solutions and managed services into Office 365, in addition to what Microsoft provides, and tailor them to the risks and realities customers face doing business today.
Check out Eric’s article to learn about 4 of the ways Intermedia addresses this challenge while enabling partners to bring exceptional value to their clients.
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