Intermedia Launches New Through-Partner Integrated Marketing Campaigns

Channel partners want to focus on growing their businesses. However, they frequently don’t have the time or expertise to run their own marketing campaigns. Without a team of people dedicated to the creation of compelling content and the coordination of targeted delivery, architecting effective and impactful marketing campaigns can seem overwhelming. But defaulting to word-of-mouth marketing is simply no longer an option in this age of digital transformation. Intermedia addresses this dilemma for partners with a free, easy-to-use, and proven automated solution.

With Intermedia’s proven white-label automated solution, partners can execute month-long integrated marketing campaigns in a matter of minutes, including expertly crafted emails, landing pages, social media posts, and more. Get a campaign metric dashboard to track successes, and real-time alerts to strike while leads are hot.

Char Ferguson, Owner and Operator at Just Call the IT Guy shares her experience with the platform: “In the past with marketing, you knew it or you blew it. Intermedia’s automated marketing platform features have brought me to the moon and back! Just pick the dates you want the campaign to go, and you’re done. I pick up new customers with each campaign, and better still, I’ve tripled my revenue in just two years. I’m also on track to grow my business by 130 percent this year. I attribute that success to the support Intermedia provides. It’s so easy to use, we get it for free, and Intermedia adds new campaigns and other resources all of the time. Talk about making it easy for partners to sell!”

More marketing = more leads

Since launching the platform in January 2016, partners have utilized Intermedia’s campaigns to generate nearly 3,000 leads to date. We are growing this resource pool all the time, including the availability of two new campaigns on August 1st to help solution providers capitalize on market activity around ransomware and Microsoft® Office 365®:

Office 365 Email Risks: How Protected Are You?

Office 365 is a great choice for business email, but it’s not beyond the risk of everyday email threats. This campaign demonstrates how unpredictable service outages, non-malicious employee mistakes, and general human errors can be just as serious and costly to businesses as external email threats. The campaign highlights essential Intermedia solutions to pair with Office 365 to help protect against these issues.

When Ransomware Strikes, How Fast Could You Recover?

Ransomware is tricky to manage because it’s often caused by human error. The biggest cost is not the ransom payment, but rather, it’s the downtime and the resulting hit to sales and employee productivity. This campaign educates businesses about the threat of ransomware and how easily it can strike. Utilizing a built-in interactive calculator, campaign recipients can assess potential downtime costs, and learn how Intermedia’s real-time gray-label backup solution with one-click restore functionality helps with rapid recovery.

Register for our August 3rd webinar to receive a demo of both new campaigns.

Marketing can be a productivity sink and a major point of stress, but with Intermedia’s free marketing automation platform, channel partners can keep the focus on growing their business.

Attending ChannelCon? Come see us at booth #800 and ask about how to get a free prospect list of 500 contacts.

Register for our webinar on August 3rd to see a demo of both of these new campaigns

Sign up for webinar

About Tim Stanton

Tim Stanton is the Director of Channel Marketing at Intermedia