Hey VAR Guy! We’re here for you!

Hey VAR Guy — Are you feeling a little stressed out about doing business in the cloud? Intermedia wants to help. We want you to be successful in the cloud economy.

Our CEO, Michael Gold, and our CRO, Eric Martorano, sat down with Talkin’ Cloud’s Kris Blackmon at the recent Channel Partners Evolution event recently to discuss the ways VARs, MSPs, and others in the channel ecosystem can be successful in the cloud.

Here are some highlights from the full story (which you can read here):

Michael advises partners that their role has to change when they embrace the cloud:

“In this new territory, in order to make money, we advise partners to differentiate and add value. Just reselling brand name cloud software isn’t good enough. The margins are just too small. Of course they’re still their customers’ ‘trusted advisors,’ and that role can and should continue in the era of the cloud. But almost everything else needs to change.”

Eric explains how our channel program equips partners to deal with the new cloud reality:

“We’re out front and center to help educate and talk to partners, showing them the pathway to profitability. We’re out on the front lines creating packages to educate partners in the business side of things: from project services and reselling to managed services and recurring revenue. Only then do we start talking go to market strategies.”

Check out the full article to get more insights into the changes facing the channel as cloud adoption increases.

Become an Intermedia partner today

When you become an Intermedia partner, you get resources to help drive growth at every stage of the client lifecycle:

  • Training
  • Educational materials
  • Marketing and sales support
  • Complimentary onboarding and migration
  • J.D. Power-certified 24/7 technical support
  • And more…

Plus, you can set your own margins with no ceiling and sell under your own brand, so you’re not only immediately differentiated in your market, but you’re also in control of the client relationship.

About Kirsten Barta

Kirsten Barta is Sr Marketing Communications Manager at Intermedia