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Partners: 5 reasons to sell AppID (sticky customers are just the beginning)

Intermedia AppID is the only single sign-on (SSO) solution designed for ALL businesses—not just big ones. That’s because it’s easy for any business to deploy, with no deployment consultants necessary. And it works with ANY cloud app your customer uses, even proprietary apps.

Here are five reasons why you should add it to your portfolio today.

1. The security needs for SMBs are growing

According to the Identity Theft Resource Center, there have already been 395 data breaches in the U.S. during the first half of this year—a 21% increase over the same time last year. And SMBs were just as likely to be targeted by data breaches as large companies:

  • A Ponemon Institute survey for insurer Hartford Steam Boiler found that 55% of small businesses had a data breach
  • 53% of small businesses had multiple breaches
  • In the healthcare industry, more than half of data breaches happened at small businesses

Small businesses simply aren’t protecting themselves enough. A data breach could expose the names, emails, credit card and Social Security numbers of their customers—which would shake their customer loyalty and result in lost sales. A single sign-on portal is the key to addressing this problem, and Intermedia AppID is the first SSO product designed specifically for SMBs.

2. Selling AppID creates new business opportunities for your company

Intermedia AppID opens the door for you to do business with any company that uses the cloud, even if they’re not ready to move to Intermedia’s hosted services.

With AppID, you’ll grow your business by:

  • Expanding your potential customer base to include ANY business that uses ANY web app
  • Creating a new engagement opportunity with your existing customer base
  • Positioning yourself as a security provider
  • Building additional revenue streams around support functions
  • Increasing customer loyalty and stickiness
  • Simplifying the cross-sell of integrated Intermedia services

3. Selling AppID is easy

We make it easy to sell AppID by giving you the right tools:

  • Gray-label version of AppID for private-label resellers
  • Expert sales assistance and professional support from Intermedia team
  • Brandable marketing materials
  • Regular webinars for partners about how to sell AppID to your customers

Because Intermedia can handle the customer billing, there’s no need to set up complex subscription billing or a support structure that can be very costly and time consuming.

4. You don’t need to be a security expert to sell AppID

First of all, you don’t have to be a security expert to USE AppID. Which means you don’t have to be an expert to sell it. We can put you in the business without having to do any training. We also offer sales support. We’ll even get on the phone with you and your customers to help close deals.

5. Intermedia is committed to our partners’ success

Have you seen our partner pledge? It’s another key reason why you will succeed with Intermedia: because we are committed to your success. When our partners sell our products, we pledge to do what’s necessary to help you make it completely successful.

Get started selling Intermedia AppID today

Don’t wait until your customers have a data breach to get them protected with an SSO solution. Log in to the Partner Portal to get started selling AppID or contact your Intermedia partner representative at (888) 299-2522.

About Carles Cabre

Carles Cabre is Intermedia's head of product marketing for SecuriSync and our Analyst Relations manager.