Scott Anderson Becomes Intermedia’s New Chief Marketing Officer
We’re excited to welcome technology and marketing leader, Scott Anderson, as Intermedia’s new Chief Marketing Officer!
With 25 years in B2B tech marketing, Scott has made a career of building technology brands, accelerating business demand, driving go-to-market strategies, and increasing loyalty for companies that range from start-ups to Fortune 500 enterprises. Most recently, as Chief Marketing Officer for marketing cloud company, Sitecore, he transformed the brand to achieve industry leadership in both web content management and digital experience platform categories.
Before Sitecore, Scott served in marketing leadership roles at Hewlett Packard, Sun Microsystems (now Oracle), Bazaarvoice, Weyerhaesuer, and CNN International. He was named a Top Digital Marketer by BtoB Magazine (now Ad Age) two years running and was listed as a Top 100 North America B2B Marketer by HotTopics.
I asked Michael Gold, our CEO, why Scott is the perfect fit for this role, and he had this to say:
Scott is exactly the right marketing leader to help us continue to grow adoption of our all-in-one communications and collaboration platform, Intermedia UniteTM, and further accelerate our leadership as a UCaaS and channel-first company. He has customer advocacy in his DNA and a proven track record in marketing strategy, brand, and digital transformation. I know Scott will have an exceptional impact on Intermedia, our partners, and our customers.
We are thrilled to have Scott with us as we further strengthen our leadership position in the unified communications space, help SMBs become more productive, collaborative, and efficient, and watch our partners achieve even greater success and new revenue opportunities, with Intermedia Unite and our full suite of cloud business applications. When asked about his new role, Scott said:
I can’t imagine a more exciting opportunity than what I’m seeing at Intermedia. The company already operates a solid business across multiple high-growth categories. I’m even more energized by the innovative plans to expand services for the SMB business community and its partners. I’m thrilled to work with the great team at Intermedia to bring the company’s inspiring vision to life.