Intermedia, the global leader in Exchange hosting, today announced the availability of online resources that its private label partners can use to promote Microsoft Communication Services (MSCS) - a marketing package of hosted Exchange email, SharePoint and Office Communications Server. The news comes on the heels of a July announcement from Microsoft (Nasdaq: MSFT) that Intermedia is among a select group of companies it is working with to promote MSCS.
Intermedia and Microsoft's marketing alliance is called Microsoft Communication Services from Intermedia. MSCS was designed to appeal directly to small and medium-sized business owners. The MSCS marketing resources that Intermedia and Microsoft developed will enable Intermedia's partners to be more effective in marketing the productivity value of Microsoft Exchange email, SharePoint and Office Communications Server.
Intermedia partners are able to promote MSCS and other hosted Microsoft offerings under their own brand, managing the underlying services with a private label version of Intermedia's proprietary control panel. According to Bob Leibholz, Intermedia's vice president of sales and business development, "Small and medium-sized business owners view email, scheduling, and document sharing as communication tools. MSCS is a way to engage business owners using language that aligns with this view. It's a marketing package in the best sense of the term, and we're proud to make it available to our partners. We expect to accelerate our growth as a result of this marketing effort and help our partners do so as well."
Developed by Microsoft, the MSCS marketing resources help Intermedia partners identify appropriate prospects and then engage them with compelling messages. The resources are available for download on Intermedia's Partner Portal, which also includes resources for marketing Intermedia's Exchange hosting and other hosted solutions. Resources specific to MSCS include email, letter, phone script, and web site templates to which Intermedia partners can apply their own branding.
Intermedia hosts over 200,000 premium Microsoft Exchange mailboxes - more than any other hosted Exchange provider - and over 400,000 mailboxes total. Intermedia's partner program includes internationally recognized Fortune 500 brands as well as more than 3,500 small and medium-sized businesses - primarily managed service providers (MSPs) and other technology solution providers. The profitable 14-year old company offers migration services to transition its partners' existing Exchange accounts with no disruption.