The Android™ vs. Apple rivalry has a clear leader among Intermedia’s business users. Read more in our 2015 Small + Medium Business Mobile Trends report.
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What’s Inside Intermedia’s Report
Apple nabs 68% of all devices newly activated on Intermedia’s business cloud • Android™ and Windows Phone® lag in the battle for business users • Motorola’s share of activations drops by 50% • And more
Intermedia is a one-stop shop for cloud IT services for small and medium businesses (SMBs). Among our many services, Intermedia ranks as the largest independent provider of cloud-based Microsoft® Exchange Email business email.
This report details trends we spotted in our ActiveSync activation logs, which record whenever an Intermedia Exchange user syncs a mobile device to their account. (These logs are non-personally identifiable.)
Intermedia is uniquely positioned to report on business mobility trends. We’re the only Exchange Email provider to possess this volume of data without affiliation to any particular device, vendor or mobile operating system. Learn more about Intermedia >
Key finding: Apple continues its domination of SMB mobility
If you do research on market share statistics for leading mobile vendors and operating systems, you’ll find a number of different narratives that play up the excitement of an Apple/Samsung and iOS/Android rivalry.
But according to Intermedia’s statistics about small and medium-sized business users—statistics that we’re uniquely positioned to report—there’s a much more clear-cut story about the preferences of business users.
In 2014, Intermedia saw 446,752 devices newly activated on its network. And of these activations, a staggering 305,329 were Apple devices—with Android devices from Samsung following as a distant second and Motorola as an even more distant third.
OS trends follow device trends: iOS dominates over Android
The story is similar when you compare iOS and Android to the other mobile operating systems. Despite the conventional wisdom regarding Android’s market share in the consumer market, business users seem to overwhelmingly prefer Apple for mobility.
iPhone 6 launch raises Apple’s bar again
Every autumn, Apple shakes up the mobile world with a new iPhone iteration. Unsurprisingly, Intermedia sees big spikes in activations from a new phone’s launch date through the holiday season.
We compared the volume of new iPhone model activations during each new model’s launch season to the total number of devices activated during that period.
With 32% of all device activations in that period, the iPhone 6/6 Plus was Apple’s biggest launch yet on our network. It was 48% bigger than the iPhone 5s/5c.
Share of total newly activated Apple devices during product launch period (Launch month through December of each respective year)
iPhone 6 vs. iPhone 6 Plus
In 2014, Apple released two iPhone devices. The iPhone 6 Plus was Apple’s first step into the “phablet” world. How would business users respond to its larger 5.5-inch diagonal display as compared to the iPhone 6’s 4.7-inch display?
Samsung’s position has improved slightly
In 2014, Samsung increased its share of the SMB market to 16.7%, up from 14.9% at the end of 2013. As the chart below illustrates, Samsung doesn’t seem to be pulling Intermedia users away from Apple so much as from other Android device manufacturers.
Another challenging year for Motorola. At the beginning of 2014, Lenovo® announced an agreement to buy Motorola from Google. But this acquisition has yet to bear fruit, at least from the standpoint of Intermedia’s SMB customers.
Blackberry and Nokia… still hanging on. Blackberry and Nokia have both increased their share of Intermedia activations in the last few years. But neither company is making a significant move.
What’s going on with iPads® in SMBs?
In 2014, 13.7% of all newly activated devices on Intermedia’s network were iPads. This is down from 16.2% in 2013 and down even further from 18.6% in 2012.
Is demand for tablets shrinking among business users? And if so, why? Is it because tablets are shrinking as “phablets” get more popular? Or because laptops are getting thinner and adopting tablet-like touch-screen functionality?
These numbers will be very interesting to watch over the next year.
Share of total mobile device activations
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Apple, iPad and iPhone are registered trademarks of Apple Inc. This is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. Microsoft, Office 365 and Windows Phone are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Google and Android are trademarks of Google Inc. Nokia is a registered trademark of Nokia Corporation. Samsung is a trademark of Samsung Group and/or Samsung Electronics in the United States or other countries. LG is a trademark of LG Electronics. HTC is a trademark of HTC Corporation. The Trademark Blackberry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. MOTOROLA is a trademark or registered trademark of Motorola Trademark Holdings, LLC. Lenovo is a trademark of Lenovo in the United States, other countries, or both.
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