Intermedia Helps Just Call the IT Guy to Triple Company Growth in Just Two Years

Intermedia’s wealth of marketing resources make it easy for partners to scale

The Background

What doesn’t Just Call the IT Guy do? “We provide everything IT related from cabling to network, security to email,” shares Char Ferguson, the company’s Owner & Partner. “And for everything we do, Intermedia delivers the solution – backup, collaboration, email, voice and more – with excellent support and resources to match.”

Things weren’t always so easy for Just Call the IT Guy though.

Just Call the IT Guy

Company Profile:
Full service business IT for the Dallas area

Headquarters: Dallas, Texas

The Challenge

“Prior to Intermedia, we were having to go to 15 different places to source our IT services piece meal style, and we were still missing critical functionality. There was no commonality or organization to our process,” explains Ferguson.

Marketing these services was also a major sticking point. Ferguson elaborates: “We had to do all of the marketing ourselves. Occasionally, we might get a sheet from a vendor that we could integrate into our next campaign, but campaigns still always took us weeks to create.”

Just Call the IT Guy had found a partner in Intermedia that offered a full suite of cloud voice and data offerings, but would their marketing resources deliver an added benefit as well?

The Solution

“Intermedia’s marketing support is unlike anything else we have encountered, and they add new tools and resources all the time to help us better learn and sell,” says Ferguson.

Customer service: Unwavering J.D. Power-certified support binds the partnership together. “Not only do we always get a helpful response, but the whole Partner Concierge team knows us by name! In the rare event that something does go wrong, everyone at Intermedia does all that they can to fix the problem right away.”

Marketing automation: Just Call the IT Guy no longer has to spend weeks developing marketing campaigns. Now, Ferguson can launch pre-built branded campaigns in minutes. “You can utilize campaigns in a bunch of different ways: add them to your newsletter or launch it on LinkedIn. Once you create your first campaign, all of your information is automatically populated every time. It’s so easy to use and we get it for FREE!,” exclaims Ferguson.

Resource library: Customers and prospects can often ask difficult questions. But with Intermedia’s resource library, Ferguson has quick and easy access to “the answer to just about anything on the spot.” Ferguson highlights its importance, “If I can’t answer a question quickly, then I could lose the sale.”

Intermedia University : Intermedia University offers partners on-demand training resources. For instance, Ferguson wanted to continue to grow her subject matter expertise in the area of email and was able to do so. “Intermedia University is great because I can go at my own pace and at my own time and get my knowledge up to par right away.”

Voice quoting tool: “Anyone who sells voice services knows how frustrating and complicated the quoting process can be. Intermedia’s voice quoting tool has changed everything. It’s easy to explain and the handouts are clear. It saves me a ton of time and closes the deal,” shares Ferguson.

Flexible partner program models : Just Call the IT Guy operates under both Intermedia’s Private Label and Advisor models. “I love the flexibility of being able to operate under both partnership models. You never lose the sale that way.”

Partner portal: Intermedia’s partner portal delivers regular communications about new service features and planned updates. “With previous partners, I never knew when updates occurred or what the updates even were. With Intermedia, I’m always in the loop,” states Ferguson.

With previous partners, I never knew when updates occurred or what the updates even were. With Intermedia, I’m always in the loop.

Char Ferguson, Owner & Partner
Just Call the IT Guy

The biggest difference in working with Intermedia is that all of the resources are always available– the marketing material and the help with sales. No one else offers that kind of customer support but Intermedia.

Char Ferguson, Owner & Partner
Just Call the IT Guy

Products They Use

The Results

Since becoming an Intermedia partner, Just Call the IT Guy has been experiencing incredible growth. In the last two years alone, Just Call the IT Guy has more than tripled its revenues and is on track to increase its business by 130 percent year-over year.

Ferguson believes she has found the perfect partner in Intermedia: “What more can a partner ask for than making it easy to sell?!” Whether it’s by leveraging Intermedia as its one-stop solutions provider, getting the help it needs to close sales deals, or utilizing pre-built brandable marketing campaigns, Just Call the IT Guy is saving more time and making money faster than ever before.

Ferguson recently concluded an all-in-one file management marketing campaign. After bringing on several more CBRE buildings as a direct result of these efforts, Ferguson isn’t slowing down. In fact, she’s already looking to launch her next Elastic Grid campaign! “Intermedia nailed it with its new Legion of Downtime campaign. The IT person really is a super hero who takes care of everything. Super heroes who fight against all of the ways that a company can experience downtime today is such a clever campaign theme, and it matches our business model perfectly,” shares Ferguson.

Ferguson summarizes her experience with Intermedia in a single sentence: “The biggest difference in working with Intermedia is that all of the resources are always available– the marketing material and the help with sales. No one else offers that kind of customer support but Intermedia.”

J .D. Power 2016 Certified Assisted Technical Support Program, developed in conjunction with TSIA. Based on successful completion of an audit and exceeding a customer satisfaction benchmark for assisted support operations. For more information, visit www.jdpower.com or www.tsia.com.

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