MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced that it has been retained by Intermedia, the largest provider of hosted Microsoft Exchange services for small and mid-sized businesses (SMBs). As agency of record, MWW Group will implement a communications program to develop the company's reputation as the premier provider of business email hosting.
MWW Group will execute a strategic media relations campaign targeting business, trade, national and regional outlets. In addition, MWW Group will provide industry analyst communications and a thought leadership campaign to position the company's executives as experts in business email security, reliability and accessibility.
"MWW Group's expertise in business-to-business marketing and success implementing PR campaigns to position companies as industry leaders makes the agency a strong partner to achieve Intermedia's communications objectives," stated Rurik Bradbury, vice president of strategy, Intermedia. "The team brings the right balance of business-to-business experience, technical understanding and marketing savvy, which is critical when trying to address the widely varying small and medium-business market."
"The most exciting clients are those that have already built a hugely successful business and are ready to communicate at the next level," said Michael W. Kempner, president and CEO of MWW Group. "With more than 20,000 businesses using its services, Intermedia is already a category leader. We look forward to helping the company receive the recognition it deserves."
About MWW Group
In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Scottish Enterprise; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.